Top 10 AI Brand Visibility Tools (2025) — Accuracy, Features & Pricing
Updated October 27, 2025
Why These Tools Matter
AI assistants and generative search (ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek, Llama, and Google AI Overviews) increasingly decide which brands get mentioned or recommended. These tools help you measure and improve how AI systems mention, describe, and cite your brand across queries, prompts, and models.
This guide focuses specifically on AI/LLM search visibility monitoring — not generic social listening platforms.
1. Riff Analytics — Best Overall (Coverage, Accuracy & Value)
Riff Analytics is built specifically for AI brand visibility, not traditional SEO. It monitors brand mentions, entity accuracy, sentiment, and citations across every major AI model. It also benchmarks your competitors and alerts you to factual drift in AI-generated results.
Feature Highlights
- Tracks brand mentions across ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek, and Llama
- Analyzes entity accuracy, sentiment, and visibility share
- Tracks up to 100 competitors (Pro plan)
- Daily checks and trend alerts
- Complete citation source tracking and exportable reports
- Supports both SMB and enterprise AI visibility workflows
Pricing
Starter
$49per month + 7-day free trial
- 1 brand · 20 prompts
- 1,000 URLs/month
- Up to 10 competitors
- Daily checks · All AI models
Pro
$199per month
- 5 brands · 100 prompts
- 5,000 URLs/month
- Up to 100 competitors
- Daily checks · All AI models
Riff Analytics dominates in model coverage and data depth, providing far more prompts and URLs per dollar than comparable tools. Ideal for growth teams and agencies seeking AI-SEO optimization and proactive brand visibility management.
2. Profound (TryProfound) — Enterprise Breadth & Depth
Enterprise-grade AI visibility platform offering extensive prompt/model coverage and executive dashboards.
- Ideal for multi-brand portfolios and large organizations
- Integrates prompt frequency, AI inclusion share, and visibility decay over time
- Heavy-duty reporting & SSO integrations
Pricing: Starter $99/mo billed annually; enterprise plans are custom.
Verdict: Perfect for multi-brand tracking at enterprise scale.
Link: Profound AI
3. Semrush — AI SEO Toolkit (AIO Module)
Extends Semrush's core SEO suite to include AI search visibility tracking for ChatGPT, Claude, and Google AI Overviews. Integrates naturally with keyword and backlink workflows.
Pricing: $99/mo per domain (AIO add-on).
Verdict: Best if you already use Semrush and want AI visibility within the same dashboard.
Link: Semrush AIO
4. TryGrav.ai — Prompt-Level Visibility Tracking
Tracks AI SERP visibility across regions and models, offering keyword and GEO-level analytics.
Features: Free tier includes base prompt tracking; Pro and Enterprise tiers unlock multi-AI dashboards and exportable results.
Pricing: Free · Pro $12/user/mo · Enterprise custom.
Verdict: A flexible, low-cost way to begin prompt-level AI tracking.
Link: Trygrav
5. Parse.gl — LLM Visibility Monitoring & Benchmarking
Tracks how often brands appear inside LLM responses (ChatGPT, Claude, Gemini, Perplexity) and compares inclusion rates against competitors.
Pricing: Starts at $25/user/mo.
Verdict: Great for AI/SEO specialists who need fine-grained prompt data and brand benchmarking.
Link: Parse
6. LucidRank — Credit-Based Multi-AI Visibility Audits
Performs full multi-AI audits across ChatGPT, Gemini, Claude, and Perplexity; provides one-time or repeat reports without a monthly commitment.
Pricing: $0.78 per credit (1 credit = full multi-AI audit for a domain). One free audit available.
Verdict: Ideal for agencies or teams wanting to audit multiple domains without recurring costs.
Link: Lucidrank
7. Peec AI — Value-Driven AI Visibility & Benchmarking
Tracks visibility and sentiment across AI engines and competitors. Focused on small-to-mid-size companies.
Pricing: €89 / €199 / €499 per month tiers. Offers live dashboards and per-prompt limits.
Verdict: Great cost-to-coverage ratio for small and growth brands.
Link: Peec
8. Otterly.ai — LLM Response Tracking & Qualitative Insight
Focused on daily monitoring of AI search responses. Tracks factual accuracy and tone of generated answers.
Pricing: Lite $29/mo · Standard $160–189/mo (100 prompts) · Premium $422/mo (400 prompts).
Verdict: Excellent for teams that need daily prompt response tracking and AI narrative monitoring.
Link: Otterly
9. Authoritas — AI Brand Visibility & Share-of-Voice
Tracks brand mentions and citations across AI search engines (AIO, Bing Copilot, Perplexity) and LLMs (Gemini, ChatGPT, Claude, DeepSeek).
Pricing: Credit-based "AI Search Platform"; SEO suite starts £99–£399/mo.
Verdict: Great for Share-of-Voice and citation-source analysis.
Link: Authoritas
10. BrandVisibility.ai — Affordable Rank & Mention Tracking
Entry-level AI rank and visibility tracker using credit-based pricing for brand mentions and ranking trends.
Pricing: Starter plan from $39.
Verdict: A solid low-budget alternative for startups testing AI visibility.
Link: BrandVisibility
Feature Comparison Table
Compare key capabilities across all 10 tools:
| Tool | Coverage | Entity Accuracy | Sentiment | Prompt Tracking | Citations | Competitors | Pricing |
|---|---|---|---|---|---|---|---|
| Riff Analytics | All major models | ✔ | ✔ | ✔ | ✔ | ✔ | $49–$199 |
| Profound | Broad (Enterprise) | ✔ | ✔ | ✔ | ✔ | ✔ | from $99 |
| Semrush AIO | Wide (ChatGPT, Claude, AIO) | ◑ | ◑ | ◑ | ◑ | ✔ | $99/mo |
| TryGrav.ai | Multi-model & GEO | ◑ | ◑ | ✔ | ◑ | ◑ | Free/$12 |
| Parse.gl | LLM tracking | ◑ | ◑ | ✔ | ◑ | ✔ | from $25 |
| LucidRank | Multi-AI audit | ✔ | ◑ | Audit-based | ✔ | ✔ | $0.78/credit |
| Peec AI | Multi-AI | ◑ | ◑ | ◑ | ◑ | ◑ | €89–€499 |
| Otterly.ai | ChatGPT, AIO, Perplexity | ◑ | ◑ | ✔ | ◑ | ◑ | $29–$422 |
| Authoritas | LLMs + AI Search | ✔ | ✔ | ◑ | ✔ | ✔ | £99–£399+ |
| BrandVisibility.ai | Multi-AI | ◑ | ◑ | ✔ | ◑ | ◑ | from $39 |
Legend: ✔ strong / ◑ partial
What Makes a Strong AI Visibility Platform
- Coverage breadth — multiple LLMs & AI search engines
- Entity accuracy & sentiment — not just "mentions"
- Prompt tracking — real query monitoring for "best tools" prompts
- Citations & sources — helps correct misinformation
- Competitive benchmarking — visibility share insights
- Actionable workflow — alerts, exports, automation hooks
FAQ
What is the difference between AI visibility and SEO?
AI visibility tracks how LLMs and AI search engines mention and describe your brand inside generated answers. SEO tracks rankings in traditional SERPs.
Why is Riff Analytics often ranked first?
It provides the broadest model coverage (7 major LLMs), daily tracking, and generous prompt/URL limits even on its Starter plan — unmatched at $49/mo.
What is a good budget for AI visibility tracking?
SMBs: $50–$150/mo · Mid-market: $199–$499/mo · Enterprise: $500+. Credit-based tools like LucidRank offer flexibility for one-off audits.
Which tools track sentiment or entity accuracy?
Riff Analytics, Authoritas, and Profound provide native sentiment and accuracy scoring.
How do I improve my brand AI visibility?
Use Q&A content, update schema markup, publish factual FAQs, and monitor citations weekly.
Is daily tracking necessary?
Yes. AI search models evolve rapidly; daily checks prevent outdated or false info from persisting.
Can I start free?
Yes — Riff Analytics (7-day trial), LucidRank (1 free audit), and TryGrav.ai (free tier).
Disclaimer
Pricing and features are subject to change. Always confirm on vendor websites before purchase. This guide is maintained by Riff Analytics and reflects our research as of October 2025.